The Campaign for College Opportunity - Campaign for College Opportunity Home

TOP STORY: TV and Radio Public Service Announcements hit the airwaves (Oakland and Los Angeles, CA)- The Campaign for College Opportunity has produced a series of television and radio Public Service Announcements (PSAs), that are currently airing across the state, to inform Californians about the importance of providing college opportunity for the growing number of young people in our state. The PSAs, which include one statewide Spanish spot and four English spots for specific media markets, feature community leaders that have benefited from attending California’s colleges and universities. Appearing in the ads are retired State Sen. Dede Alpert (San Diego); Frank Quevedo, Vice President of Southern California Edison (Los Angeles/Orange County/Inland Empire); San Francisco District Attorney Kamala Harris (Bay Area); farmer and author Mas Masumoto (Central Valley/Sacramento); and Gisselle Acevedo-Franco, president and general manager of the Los Angeles edition of Hoy! Publications LLC (Spanish).

Dede Alpert, Retired State Senator, Pomona College (San Diego)	Frank J. Quevedo, Vice President of Southern California Edison, graduate of UC Riverside (Los Angeles/Orange County/Inland Empire)

Kamala Harris, District Attorney of San Francisco, graduate of University of California Hastings College of the Law (Bay Area)	Mas Masumoto, Farmer and Author, graduate of UC Berkeley and UC Davis (Central Valley/Sacramento)

Gisselle Acevedo-Franco, President and General Manager of the Los Angeles edition of Hoy! Publications LLC, graduate of Cal State Los Angeles and Loyola Law School (Spanish)
9,000 Youth to California Leaders: "Save Me a Spot in College!" From June 8-15, the Campaign announced the winners of the "Save Me a Spot in College" scholarship contest at 10 events throughout the state. Winners presented their written word, poster and TV ad entries at events in Sacramento (click on the picture to see video from the event), Berkeley, San Diego, Fresno, Glendale, Riverside, Salinas, Bakersfield, Fullerton and Redding. The contest asked students to answer the simple question: "Why should California leaders save you and your peers a spot in college?" More than 9,000 students responded, expressing their hope to be the first in their families to go to college, to give back to their communities, to have successful careers and to pursue further knowledge. Winners received scholarships ranging from $500 to $2,500. In total, the Campaign is awarded more than $70,000 in scholarships to 107 middle and high school students. In 1960, California leaders created the Master Plan for Higher Education, which promised every qualified student wishing to pursue higher education a spot in a community college or university. Due to substantial growth in the young adult population, that promise may now be in jeopardy. The inaugural year of the contest shows that California students are looking ahead to their college futures. But are California leaders looking at as far as our youth? Click here to see the list of winners, and to view all of the winning entries. Stay tuned: The Campaign just launched the second year of "Save Me a Spot in College!"

WANT TO LEARN MORE?

Click here to read all of the Campaign’s press releases, a sample of recent media coverage or download the Campaign’s online media kit.

For all press inquiries, please contact Communications Associate Blake Ulveling at 510-645-1362 or blake@collegecampaign.org.